STRATEGIC MANAGEMENT OF LOGISTICS

Abstract

In today's turbulent business environment, effective and efficient logistics management optimizes resource allocation and improves customer satisfaction through timely and reliable service delivery. The integration of modern technologies, such as data analytics and automation, serves to improve logistics strategies, enabling organizations to respond quickly and in a timely manner to market demands. This paper will explore the various dimensions of strategic logistics management, with a special emphasis on examining its essential role in driving operational excellence and sustainable competitive advantage within various organizations. By understanding these elements, organizations can better navigate the complexity of today's supply chain challenges. This paper uses a methodology based on the analysis of secondary sources, including professional literature, books and scientific articles in the field of strategic logistics management. The approach was focused on a review and synthesis of theoretical concepts and best practices in logistics management. A descriptive method was used to identify key components of strategic logistics management. The methodological approach enables a comprehensive understanding of strategic logistics management through the analysis of existing theoretical frameworks and practical examples, providing readers with an insight into key aspects and challenges in this area. Research objectives in the field of strategic management of logistics include: Analysis of existing logistics processes; Optimizing the supply chain, ie developing strategies to improve efficiency, reduce costs and increase the speed of delivery of products or services; Researching the possibility of applying modern technologies, such as information systems, to improve logistics operations; Determining ways to increase customer satisfaction through better organization and management of logistics activities; Identification and analysis of potential risks in the logistics chain and development of strategies to mitigate them. These goals enable organizations to manage their logistics operations more efficiently, adapt to market changes and improve their business performance. The paper will prove the hypotheses: that the application of a strategic approach in logistics processes leads to operational performance of the company; that the integrative application of modern information technologies in logistics processes increases the competitive advantage of organizations; that effective logistics risk management minimizes the likelihood of disruptions in the supply chain; that the implementation of lean logistics reduces costs and increases customer satisfaction.