THE IMPLEMENTATION OF STRATEGIC HUMAN RESOURCE MANAGEMENT IN SERVICE SECTOR: EVIDENCE FROM SERBIA
Keywords:
service sector, enterprises, strategic management (SM), human resource (HR), human resource management (HRM)Abstract
Strategic human resource management is a complex process and an important determinant of business success. The basic assumption that is made in the strategic human resources management is that human resources are intangible business resources that have a predominant role in achieving the competitive advantages of modern enterprises. Starting from this assumption, the main purpose of this paper is to point out the necessity of strategic human resource management implementation as a precondition for successful business. Human resources managers in service sector have a particularly complex task since service sector and service activities are a labor-intensive activity. Therefore, the paper analyzes service enterprises and researches the practice of human resource management in service enterprises in the Republic of Serbia.
In order to determine in what ways strategic human resource management is implemented in service enterprises in Serbia, an original empirical research was conducted. In addition to descriptive statistics and the technique of a structured questionnaire, the appropriate qualitative methodology in the form of: methods of analysis and synthesis, induction and deduction, historical as well as comparative methods were applied too.
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