DAŠIĆ, Toma; MIHIĆ, Svetlana; SPASIĆ, Kristina. THE ROLE OF DIGITIZATION IN BRAND STRATEGY: IMPACT ON BRAND PERFORMANCE IN THE HOBBY INDUSTRY. SCIENCE International Journal, [S. l.], v. 4, n. 4, p. 73–79, 2025. DOI: 10.35120/sciencej040473d. Disponível em: https://scienceij.com/index.php/sij/article/view/250. Acesso em: 4 apr. 2026.