MARKOVIĆ, Aleksandra. THE APPLICATION OF DATA ANALYTICS IN THE OPTIMISATION OF DIGITAL MARKETING CAMPAIGNS. SCIENCE International Journal, [S. l.], v. 5, n. 2, p. 245–250, 2026. DOI: 10.35120/sciencej0502245m. Disponível em: https://scienceij.com/index.php/sij/article/view/408. Acesso em: 26 jul. 2026.