DIGITALIZATION, A VITAL ISSUE FOR ALL COMPANIES

Abstract

Despite the success of its start-ups, Europe is struggling to compete with the United States when it comes to the digital economy and society. Challenged by this assessment, which confirms the Nordic countries' lead each year, the Senate Delegation for Business has entrusted Ms. Pascale Gruny (Les Républicains, Aisne) with a fact-finding mission on supporting the digital transition of SMEs. In marketing, the concept of "customer experience" is now at the heart of strategies. Similarly, the digital transition of small businesses based on the "SME-VSE experience" highlights the question: how do they view or experience this transition today? How can we help them digitize in better conditions? Because, apart from start-ups - whose DNA it is - and SMEs or VSEs that have made digital their core business, many of them have not yet taken the plunge, or only partially. Certainly, structures, aid and information abound on the digital transition of companies, whether it is seen as a new El Dorado or as a threat. But public policy in this area has tended to neglect traditional and small-sized companies, for which digital is not or only slightly the natural environment. Yet they are the most numerous. It is therefore through the prism of SMEs and VSEs that this text intends to contribute to the "taming" of digital technology, to help small and medium-sized companies in North Macedonia of course with the help of professionals who, on the ground, in our country, feel both overwhelmed by information or commercial offers, and helpless in the face of this tsunami. Because it is indeed a profound transformation of the life OF the company and in the company in North Macedonia.