• Borislav Borisov Institute of Economics and Policies at the University of National and World Economy, Bulgaria
  • Tsvetana Stoyanova University of National and World Economy, Bulgaria



artificial intelligence, higher education, SWOT analysis


: The educational system, unlike other social systems, is distinguished at the same time by conservatism, necessary to protect itself from frequent and thoughtless changes as a result of temporary conjunctural moods, and modernism, expressed in the desire to prepare learners for the current needs of society. This duality also gives rise to many arguments for and against the introduction of artificial intelligence (AI) in education - if it does not, the education system will fall behind the realities, if it does, it may compromise its main purpose - to provide validated and verified knowledge to students and the students. The purpose of this article is to examine the possibilities of using AI in universities and to reveal the limitations that hinder it. In this sense, the object of the study is artificial intelligence, and the subject - its application in the higher education system. The purpose of the study is to examine, through a SWOT analysis, the opportunities and threats in the use of AI applications in universities, as well as their strengths and weaknesses, determining their readiness for it. A study has been conducted that shows that the opportunities for using artificial intelligence in education slightly outweigh the threats, and the strengths of universities as a terrain for implementing AI. The analysis also highlights what are the main levers for the development of AI in universities, what are the limitations to it, what are the risks that may occur in the future and what are the problems that can be expected if threats are not overcome and weaknesses are minimized. It is concluded that AI applications can be very useful in the work of teachers, and students want them, but this should be done carefully, respecting certain principles of equality, credibility, ethics and guaranteeing human rights.


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How to Cite

Borisov, B., & Stoyanova, T. (2024). ARTIFICIAL INTELLIGENCE IN HIGHER EDUCATION: PROS AND CONS. SCIENCE International Journal, 3(2), 1–7.