INTANGIBLE CULTURAL HERITAGE AS AN IMPORTANT ECONOMIC FACTOR IN SOCIETAL DEVELOPMENT
Keywords:
Intangible cultural heritage, Serbia, cultural tourism, traditional crafts, economic development, sustainable heritageAbstract
This study explores the role of intangible cultural heritage (ICH) in Serbia as an economic factor, emphasizing its contributions to cultural tourism, local economies, and national identity. It examines how traditional practices, festivals, and crafts contribute to Serbia’s economy and evaluates strategies for maximizing these contributions. The analysis synthesizes data from UNESCO reports, national registries, and economic assessments of cultural tourism in Serbia between 2018 and 2023. The study includes qualitative insights from government and tourism sector publications, combined with quantitative estimates of ICH-related revenues.
- Serbia’s ICH-related activities generated an estimated €150-270 million annually, with a significant share from festivals, traditional crafts, and culinary tourism.
- The Guča Trumpet Festival and Slava celebrations were identified as key contributors to cultural tourism revenues.
- Rural areas benefitted significantly from traditional crafts and agro-tourism linked to ICH practices.
Despite its potential, the economic benefits of ICH in Serbia remain underutilized due to challenges such as limited funding, inadequate promotion, and threats of over-commercialization. Strengthening policies and community participation is essential for safeguarding and optimizing this resource.
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