BUSINESS PARTNERSHIPS WITH EDUCATIONAL INSTITUTIONS IN THE ERA OF DIGITAL TRANSFORMATION

Abstract

Changes in the labor market and the development of technologies also require changes in the training programs for students at bachelor's and master's degrees. There must be synchronization between education and practice in order to prepare personnel who will find successful implementation. We live in the era of digital technologies and artificial intelligence, which also requires a different set of competencies. That is why it is important to have synchronization between science and practice and the entry of business into university classrooms. Since its inception, the main mission of the university has been to generate, share and disseminate knowledge that business can invest in its activities. In the conditions of globalization, universities operate in conditions of high competition - curricula, attracting students and teachers, realizing graduates on the labor market. In today's rapidly developing and changing economic and educational environment, the successes of universities and businesses are determined by their ability to implement and adapt innovative technologies. Technological solutions not only improve efficiency, but also open doors to new markets, increase the quality of products and services and create sustainable advantages over competitors. In this article, we aim to examine the need for partnerships between business and educational institutions, the forms of their implementation, the formation of competencies and the requirements for them, the benefits for both parties. The methods by which we will support our thesis are a review of scientific literature and practice. We will defend the thesis that the implementation of new technologies changes professions, which is why interaction between business and educational institutions is necessary to prepare future personnel.