MEDIA VISIBILITY OF THE MAIN RISKS TO BULGARIA’S DEVELOPMENT

Abstract

This study examines the extent and nature of media visibility of the main risks affecting the socio-economic development of Bulgaria. Using the Media Visibility Index (MVI) as an analytical tool, the study assesses how often and with what intensity risk-related topics are covered in the national and regional media. Data from 2024–2025 were analyzed using quantitative and qualitative approaches supported by artificial intelligence processing using ChatGPT-5. The findings show that while Bulgarian media cover most of the significant risks – such as cybersecurity threats, corruption, inflation and political instability – coverage remains largely descriptive rather than analytical. Furthermore, topics such as innovation, aging infrastructure and environmental sustainability are underrepresented. The study highlights the need to improve media independence, strengthen analytical journalism and promote media literacy as key factors for strengthening the democratic capacity of the public sphere. The results of the study can be used to compare media coverage of risks with their presentation in national strategic development documents and the preventive measures outlined therein, as well as to assess the adequate position of the media on the significant problems facing society.