FACTORS INFLUENCING THE ATTRACTIVENESS OF JOB POSITIONS IN IT COMPANIES DURING THE RECRUITMENT PROCESS
DOI:
https://doi.org/10.35120/sciencej0501113kKeywords:
job attractiveness, IT sector, recruitment, employer branding, human resource managementAbstract
In the context of accelerated technological development and digital transformation, the information technology sector faces increasing competition for highly qualified professionals. Attracting and retaining talent has become one of the key challenges for IT companies, which has led to growing interest in the factors influencing job attractiveness during the recruitment process. The aim of this study is to identify and systematise the main determinants of job attractiveness in the IT sector through a comprehensive review of contemporary academic literature. The paper is based on an analysis of relevant international studies published between 2020 and 2025, focusing on recruitment, employer branding, digitalisation of hiring processes, talent management, and employee satisfaction. A review-based methodological approach was applied to identify dominant research trends and methodological patterns. The results indicate that job attractiveness represents a multidimensional construct encompassing financial incentives, career development opportunities, working conditions, organisational culture, work flexibility, employer reputation, and work–life balance. The reviewed studies confirm that although salary and material benefits remain important motivational factors, modern job seekers increasingly value non-financial aspects of employment, such as working environment, professional growth, and interpersonal relationships. Employer branding plays a particularly significant role by integrating various dimensions of attractiveness and shaping organisational image in the labour market. The findings suggest that successful talent attraction in the IT sector requires a holistic approach to human resource management, integrating financial, organisational, and technological strategies. This study provides theoretical and practical insights that may support managers and HR professionals in improving recruitment practices and developing sustainable talent attraction and retention strategies.
Downloads
References
Chatzoudes, D., & Chatzoglou, P. (2022). Factors affecting employee retention: Proposing an original conceptual framework. International Journal of Economics and Business Administration, 10(1), 49-76. https://doi.org/10.35808/ijeba/748 DOI: https://doi.org/10.35808/ijeba/748
Cho, Y. Y., & Lee, S. (2021). How to Improve Worker-Firm Matching: Evidence from a Temporary Foreign Worker Market (No. 14328). IZA Discussion Papers. https://www.econstor.eu/bitstream/10419/236359/1/dp14328.pdf DOI: https://doi.org/10.2139/ssrn.3846673
Herenz, D. S., & Rani, N. (2025). Work-Life Balance Challenges and Their Impact on the Lifestyle of Women Employees in Banks. International Journal of Multidisciplinary Research and Growth Evaluation, 6(6), 1274-1281. https://doi.org/10.54660/.IJMRGE.2025.6.6.1274-1281 DOI: https://doi.org/10.54660/.IJMRGE.2025.6.6.1274-1281
Jones, F. R., Mardis, M. A., Prajapati, P., & Kowligi, P. R. (2021, July). Facilitating Advanced Manufacturing Technicians' Readiness in the Rural Economy: A Competency-based Deductive Approach. In 2021 ASEE Virtual Annual Conference Content Access. Paper ID #32888. https://doi.org/10.18260/1-2--37171 DOI: https://doi.org/10.18260/1-2--37171
Mubango, H., Ngirande, H., & Khashane, K. (2025). Exigency of Work-Life Balance in the Wake of Digitalised Workspace for Information Technology Staff in the Banking Sector. African Journal of Inter/Multidisciplinary Studies, 7(1), 1-12. https://doi.org/10.51415/ajims.v7i1.1535 DOI: https://doi.org/10.51415/ajims.v7i1.1535
Nguyen Ngoc, T., Viet Dung, M., Rowley, C., & Pejić Bach, M. (2022). Generation Z job seekers’ expectations and their job pursuit intention: Evidence from transition and emerging economy. International Journal of Engineering Business Management, 14, https://doi.org/10.1177/18479790221112548 DOI: https://doi.org/10.1177/18479790221112548
Nikolaou, I. (2021). What is the Role of Technology in Recruitment and Selection?. The Spanish journal of psychology, 24, e2. https://doi.org/10.1017/SJP.2021.6 DOI: https://doi.org/10.1017/SJP.2021.6
Rathore, S. P. S. (2023). The Impact of AI on Recruitment and Selection Processes: Analysing the role of AI in automating and enhancing recruitment and selection procedures. International Journal for Global Academic & Scientific Research, 2(2), 78-93. https://doi.org/10.55938/ijgasr.v2i2.50 DOI: https://doi.org/10.55938/ijgasr.v2i2.50
Salehzadeh, R., & Ziaeian, M. (2024). Decision making in human resource management: a systematic review of the applications of analytic hierarchy process. Frontiers in Psychology, 15, 1400772. https://doi.org/10.3389/fpsyg.2024.1400772 DOI: https://doi.org/10.3389/fpsyg.2024.1400772
Samoliuk, N., Bilan, Y. V., Mishchuk, H., & Mishchuk, V. (2022). Employer brand: key values influencing the intention to join a company. Management & Marketing. Challenges for the Knowledge Society, 17(1), 61-72. https://doi.org/10.2478/mmcks-2022-0004 DOI: https://doi.org/10.2478/mmcks-2022-0004
Schietzel-Kalkbrenner, J., Petelkau, N., Strube, D., & Daase, C. (2024). The Recruiting Process as an Attractiveness Factor: How Do Companies Manage to Position Themselves Competitively as Employers?. In FEMIB (pp. 54-59). https://doi.org/10.5220/0012630000003717 DOI: https://doi.org/10.5220/0012630000003717
Usmani, S. (2020). Recruitment and selection process at workplace: A qualitative, quantitative and experimental perspective of physical attractiveness and social desirability. Review of integrative business and economics research, 9(2), 107-122.
Van Hoa, N., & Van Thu, P. (2024). Factors Affecting Talent Attraction: Theoretical Basis. International Journal of Advanced Multidisciplinary Research and Studies, 4(1), 865-869.
Wibowo, I. A., Winarno, A., & Fakhri, M. (2025). The Influence of E-Recruitment on the Intention of Gen Z to Apply: The Mediating Role of Employer Branding. Informing Science: The International Journal of an Emerging Transdiscipline, 28, 021. https://doi.org/10.28945/5518 DOI: https://doi.org/10.28945/5518
Xiao, Y. (2022). Discussion on the Construction of Core Talent (CT) Mechanism in Innovative Enterprises’ Reform and Management. International Journal of Frontiers in Sociology, 5, 32-37. https://doi.org/10.25236/IJFS.2022.040507 DOI: https://doi.org/10.25236/IJFS.2022.040507
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
